Why MoVegan and not VeGan?

Well ideally we would all be vegan tomorrow and the Simon Amstell’s prophecy would come true early. However, while desirable, this is unlikely to happen because currently so much of the population is still addicted to consuming animal products. And while the number of vegans are growing, they still only make up a small proportion of the population. Perhaps the best we can hope for right now is to somehow reverse the global trend of ever increasing animal product consumption, especially in emerging economies like India and Brazil, where animal products are…

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